In response to the popularity of live-streaming video applications such as Meerkat (an app that allows live-streaming video sharing that was launched earlier this year), Twitter has launched Periscope, a  live-streaming application that allows users to broadcast live video, via a smartphone. Live-broadcasting via smartphone applications is not necessarily new. Apps such as Lifestream and Ustream have been widely available for years. However, Periscope’s launch is a game changer due to its fluid integration with Twitter and Twitter’s built in audience. (more…)